First of all as an HVAC business owner you need to pay attention to your website because that is the first platform through which potential customers will get to know about you. For that it is necessary that you appear in the first page of results because hardly people go through the additional pages of search results. You can take the help of SEO optimization to make your website appear in the first page. As far as the website is concerned, it should be catchy and easy to navigate so that customers can easily find the necessary information.
Along with a well-built website, it is important that an HVAC business has a strong social media presence. This is because in recent times people are a lot technology savvy and they trust Face book and other social media pages to find out more information on an HVAC business. It is recommended that the social media pages should be updated at regular intervals so that it has all the necessary information related to new products, service information and also customer reviews.
There is no denying the fact that internet is the most cost effective medium to promote your business. Hence, sending across emails to old customers and potential new customers from time to time is a good idea to keep people updated about your HVAC business.